Our Why

It Started with a Dream

Watts of electricity aren’t reusable and it takes a lot to produce and send them so they can power your life. No one uses watts directly because it’s shocking if we do (yes we went there). However we are using the gadgets and appliances that do and every watt consumed by them must be accounted for. What happens when you aren’t using them, yet they’re still consuming electricity?

No one minds paying for and using electricity when they’re binge-watching their favorite show, brewing their favorite cup of coffee, rocking out to their favorite band, or working in their office. But those same devices that bring us joy or earn us money, can cost us even if they aren’t being used. Our focus is to make sure you don't waste electricity and only pay for the energy you actually use.

We started with a very simple dream: create an easy-to-use product for customers to understand their electricity while eliminating the waste. However, something happened along the way. Creating something easy to use required a lot of information to answer the who, what, when, where, and how for each customer.

Analyzing all that information created an Aha-Moment. Information creates awareness and awareness creates action and action creates change. We realized we could go beyond customer understanding and savings. What would happen if we connected the people that made, managed, or powered our stuff with the people that use them every day? The information GOEFER manages so customers can easily understand and save money, is bigger than us and should be available for everyone. Imagine the positive change that could happen when everyone in the electrical ecosystem understood more?  #StayTuned

Our Responsibility

We believe sustainability isn’t a process or path but a cultural mission.  We are on a mission to remove your wasted electricity and to empower the electrical ecosystem with actionable and credible analysis and information. We are always aware, measuring and managing the impact we have, whether it’s in your home or to our planet. We have been given a wonderful gift and with that gift comes great responsibility to honor and cherish it. GOEFER began with a crazy idea and an amazingly supportive family. During our early days, Michael knew how important it was to build a bedrock of unyielding values of transparency, respect, and humility. 

Our humble start allowed us to create and embed sustainability into the GOEFER culture and our ongoing promise is to be open and honest so we can build trust, be accountable, and to inspire others. We know we won’t get it right every time but we will learn from the trips and falls so we are better prepared for the next steps.

Please join the electricity transformation where anyone can save and everyone understands.