Our Why

It Started with a Dream

Watts of electricity aren’t reusable and it takes a lot to produce and send them so they can power your life. No one uses watts directly because it’s shocking if we do (yes we went there). However we are using the gadgets and appliances that do and every watt consumed by them must be paid for. What happens when you aren’t using them, yet they’re still consuming watts of electricity? No one minds paying for electricity when they’re binge-watching their favorite show, brewing their favorite cup of coffee, rocking out to their favorite band, or working in their office. But those same devices that bring us joy or earn us money, can cost us even if they aren’t being used. Our focus is to make sure you only pay for the electricity when you need it.

We started with a very simple dream: create an easy-to-use product for customers to understand their electricity while eliminating the waste. However, something happened along the way. Creating something easy to use required a lot of information to answer the who, what, when, where, and how for each customer. Managing all that information created an Aha-Moment. Information creates awareness and awareness creates action and action creates change. We realized we could go beyond customer understanding and savings. What would happen if we connected the people that made, managed, or powered our stuff with the people that were using them every day? The information GOEFER manages to easily understand and save money, is bigger than us and should be available for everyone. Imagine the positive change that could happen if everyone in the electricity ecosystem understood more?

Our Responsibility

We believe sustainability isn’t a process or path but a cultural mission.  We are on a mission to remove your wasted electricity and to empower the electricity ecosystem with actionable and credible analysis and information. We are always aware, measuring and managing the impact we have, whether it’s in your home or to our planet. We have been given a wonderful gift and with that gift comes great responsibility to honor and cherish it. GOEFER began with a crazy idea and two amazingly supportive families. During our early days, Michael knew how important it was to build a bedrock of unyielding values and truths.

Our humble start allowed us to create and embed sustainability into the GOEFER culture and our ongoing promise is to be open and honest so we can build trust, be accountable, and to inspire others. We know we won’t get it right every time but we will learn from the trips and falls so we are better prepared for the next steps.

Please join the electricity transformation where anyone can save and everyone understands.