
Who knew we could learn so much from just a power strip.
- Sustainability Director, Arizona State University
The findings from the data was really amazing.
- Vice President, PHAROS
GOEFER technology doesn’t just reduce costs, it allows us to better understand how humans interact with energy. Our partnership with GOEFER is helping us advance behavioral economics research that can help inform smart energy efficiency policies.
- Center for Energy, Science and Policy
Don’t worry, your data and information are as important to us as they are to you. We built protecting it right into our hardware, firmware, and software. Built across three platforms – mobile app and dashboard, firmware and encryption, machine learning backend – we securely provide insight and control to anything plugged into a GOEFER.
Every building has two kinds of electricity demand: the large systems that engineers have monitored for decades, such as heating, ventilation, air conditioning, and lighting, and the smaller, scattered devices that plug into ordinary wall sockets. That second category, known as plug load, includes desktop computers, monitors, printers, task lights, space heaters, coffee machines, televisions, game consoles, and the growing fleet of chargers that keep phones, laptops, and power tools running. Individually these devices are modest, but together they can account for a quarter or more of a commercial building's electricity consumption, and an even larger share of a home's. The problem is not that they are powerful; it is that they are invisible, frequently left on, and rarely measured.
Plug load control is the practice of putting that invisible demand back under management. Instead of relying on people to remember to switch things off, our systems combine smart outlets, load-sensing power strips, occupancy signals, and scheduled or automated shut-off rules to cut power when a device is not genuinely in use. Standby power, phantom loads, and equipment left running overnight all fall within reach. The result is a measurable reduction in wasted kilowatt-hours without asking occupants to change how they work or live.
The control part matters, but so does the insight part. A system that switches things off blindly can create as many problems as it solves: a server that should never sleep, a freezer that must stay cold, a colleague who loses an unsaved document. That is why every deployment we build is also a measurement exercise, capturing what is drawing power, when, and for how long, so that decisions are made from evidence rather than assumption.
Energy insight is what turns a pile of readings into a decision. Our platform collects interval data from the plug-level hardware we install, along with contextual information such as time of day, weekday patterns, room type, and occupancy. That data is cleaned, normalised, and presented in dashboards that show not only how much energy a circuit is using but also how that usage compares with a baseline, a peer group, or a previous month. A spike is no longer just a number; it becomes a question: what changed, and is it worth fixing?
Because the data is granular, the answers tend to be specific. A facilities manager might discover that a single break-room refrigerator is responsible for a persistent overnight load, or that a row of monitors in a shared office never enters low-power mode because a setting was disabled years ago. A homeowner might learn that a media console in a spare room draws more in standby than the family's actual television viewing does. These are not abstract findings; they are targets, and each one comes with an estimated saving attached.
We also believe insight should be legible to people who are not energy analysts. Reports are written in plain language, with clear comparisons and prioritised recommendations rather than walls of raw telemetry. Where a deeper dive is useful, the underlying data is available for export, so sustainability teams, consultants, and building engineers can run their own models. The point is not to hoard information but to make it actionable at every level of an organisation, from a single household to a multi-site portfolio.
The same principles scale from a studio apartment to a multi-tenant office tower, though the details differ. In residential settings, described in the RESIDENTIAL section of this site, the emphasis is on convenience and quiet savings: smart plugs that follow your routine, protection against phantom loads, and insight that helps you understand which appliances are worth replacing. Nobody wants to become a part-time energy auditor, so the residential experience is designed to be installed in an afternoon and then largely forgotten, doing its work in the background.
Commercial deployments, covered under COMMERCIAL, are more structured. Here plug load control often needs to integrate with existing building management systems, respect after-hours access rules, and produce documentation that supports utility rebates, green building certifications, and internal reporting. We work with facility teams to map circuits, define which loads may be shed and which must remain live, and stage the rollout so that no department loses anything it depends on.
Across both worlds, the goal is the same: make energy waste visible, make control automatic, and make the savings real enough to show up on a bill. The sections that follow let you explore the path that fits your situation, whether you are a homeowner curious about a single room or a portfolio manager responsible for hundreds of thousands of square feet. And because efficiency should feel worthwhile rather than punitive, we have kept the human side of the story in view throughout, including the small comforts that the Warm Fuzzies section celebrates.